QR Code has become an integral part of marketing strategies today

Does your marketing plan include a QR code strategy? If not, then you are milestones away from competition. Quick Response (QR) codes are the latest trend in the mobile marketing world. With QR Codes, marketers can bridge both online and offline marketing. One of the major advantages of using QR code is the immediate data access on your Smartphone such as web links, coupons, discount offers etc. Retailers enrich consumer experience with QR codes.

QR codes can store a variety of data like:

  • Text
  • Website (Hyperlink)
  • Email (Send message)
  • Calendar entry (vCalendar)
  • Telephone number (Phone call)
  • Contact entry (vCard or meCard)

QR codes can be displayed anywhere like in print advertisements, television ads, websites and social media networks. The ease of use and effectiveness of QR codes made it an essential part of marketing strategy. Success to a potential QR code campaign is to offer surprise gifts or award your mobile customer for scanning the code.

How to Use QR Codes in Mobile Marketing Campaigns

QR Codes on a product or corporate brochure: Displaying QR codes on print ads allows businesses to engage with their potential customers by driving them to web links containing product information, video demonstration, access discounts etc.

QR Codes on press ads: While traveling, if readers found any interesting topics on magazines by placing smartphones on QR codes, they can have easy access to the complete news.

QR Codes on promotional items: Integrating QR codes on giveaways such as coupons, coffee mugs, gift vouchers and T-shirts bring them to life.

The following video shows big a role QR code plays in modern day marketing


  • Business cards
  • Invitations
  • Retail Sector
  • Posters
  • Billboards
  • Print ads
  • Restaurants
  • Brochures


  • Ability to drive the offline consumers to online media.
  • Empower brand value and enhance consumer perception about your company.
  • Convey an interactive marketing experience for your potential mobile consumers.
  • Measure the effectiveness of your marketing campaigns run through various media.

With Smartphones becoming an irreplaceable part of the ever-changing consumer behavior, retailers are using QR codes to take advantage. They are making consumer-shopping experience more interactive and vibrant. It helps to fuse your potential consumers in real time with right information. What about you? How you are going to use QR codes to take advantage of your Business?