The elements of effective design

If you thought that webpage design was simply about adding words and images to your webpages, you would be wrong. While design includes both of these aspects, it is impossible to create an effective website without good design that incorporates strategy, structure, visual impact, usability and most importantly, conversion elements.

Think about the last website you visited. Perhaps you were searching for a product to purchase online, or researching that restaurant you have been meaning to try. What was the first thing that you noticed on the website? Did you know how to find the information you needed, or were you lost on the homepage with no idea where to find the page you wanted? Did you feel like the website reflected the company, or can you even remember what it looks like now?